Advisory board
Please meet the experts who work tirelessly within this magnificent industry of ours to continuously raise standards within it.
Each respected expert has been chosen to oversee PHAB Service Stars attention to detail in a specific sector of our industry.
Millie Kendall OBE
Founder at BRANDstand Communications and British Beauty Council
Representing Consumer PR and Beauty at PHAB Service Stars
Millie Kendall OBE, Founder of the British Beauty Council & Founder of BRANDstand Communications - a Beauty PR & Trend Agency based in London.
Tracey Woodward
NED & Brand Advisor at Tracey Woodward
Representing Clean Beauty and Sustainability at PHAB Service Stars
A highly respected experienced leader within the Cosmetic & Wellbeing sectors; skilled in Strategic Leadership, Marketing Management, Retail, Sales, Spa & NPD. Tracey is an inspiring leader.
Helena Biggs
Managing Editor at Scratch Magazine
Representing Nail Industry & Media at PHAB Service Stars
Helena directs content for all Scratchmagazine platforms in order to inform, inspire & educate nail professionals. She liaises with brands & businesses & orchestrates the annual Scratch Stars Awards.
Michael Van Clarke
CEO at Michael Van Clarke
Representing City Centre Salon Owners at PHAB Service Stars
Entrepreneur, innovator and leading hair expert Michael Van Clarke heads up his world-class hair and beauty salon in the centre of London's Marylebone.
Monica Pal
Co-Founder & CEO at Monarch Mavens
Representing Brand Building at PHAB Service Stars
Serial entrepreneur, co-founder, CEO, CMO at B2B startups. Business strategy, brand building, thought leader mentoring emerging leaders; executive board member, founding LP at How Women Invest.
Anne Butterly
CEO at Easy Dry
Representing Environmental Best Practise at PHAB Service Stars
Anne Butterly is the founder & CEO of Easydry, based in Louth, Ireland. Easydry develops, manufactures & sells Eco-Friendly disposal towels and other products.
Samantha Sweet
CCO & Co-Founder at Sweet Squared
Representing Nail, Beauty & Hair Distributors at PHAB Service Stars
S2 is a vibrant think-tank supported by a mega-team who bring next day delivery, 24/7 help, events, film & campaigns for all brands we represent. We inspire and serve the pro with Love & Respect!
Denise McAdam RVM
Hairdresser to the Royal Family and International Celebrities at Denise McAdam Ltd.
Representing Standards of Service & Etiquette at PHAB Service Stars
Denise McAdam is the first female celebrity hairdresser in the U.K. Holder of a Royal Warrant, Denise is an honoured stylist to many members of the Royal family.
Gill Morris
Managing Director at Gill Morris Training
Representing Beauty Education at PHAB Service Stars
Starting out as a beauty therapist Gill Morris is one of the Beauty Industry’s leading experts. An independent consultant with over 30 years experience in sales, marketing & training in Beauty.
Chris Foster
Personal Branding Coach at The Profile Guy
Representing Education in Barbering at PHAB Service Stars
With over 25 years experience, Chris is a multi-award-winning, international barber, educator & leading expert in transforming careers from behind the chair to an iconic industry status.
Simon Shaw
Global Artistic Director at Wahl Clipper Corporation
Representing Creative Barbering at PHAB Service Stars
A Grand Master Barber award holder, Global Artistic Director of WAHL UK, Simon Shaw is a passionate, showman and educator within the international barbering community.
Ijan Davies Emrus
Salon Owner at Ocean Hairdressing
Representing Hair & Beauty Salon Owners in Wales at PHAB Service Stars
Ocean Hairdressing’s owner and founder Ijan Davies Emrus runs his two ultra-fashionable salons in Cardiff, Wales. Ijan also has a role as global educator with the American colour house, Joico.
Paul Griffin
Owner at Paul Griffin Hairdressing & Bespoke Training
Representing Hair & Beauty Salon Owners in the ROI at PHAB Service Stars
Paul has worked as an international hairdresser, platform artist and educator. Paul has run one of the most successful hairdressing businesses in the ROI.
Alison Jameson
Founder and Director at AJC/93
Representing Trade Media and PR at PHAB Service Stars
Alison has been involved in hairdressing PR for over 30 years, founding AJC93 in 1993. Working with group & boutique salons, brands & event organisation. A Brand Architect !
Andrew Barton
Founder at ABLE and Barton Bespoke Training
Link between Creativity & Business at PHAB Service Stars
Andrew is Headmasters Creative & Communication Director based at his Headmaster's salon in London's Mayfair. A multi award winning extraordinary educator, Andrew is best known for his TV makeovers.
Marcus Allen
Salon Management Professional and Educator at Marcus Allen
Representing Premium Male Grooming at PHAB Service Stars
Marcus Allen is an internationally experienced salon management professional and educator. A mentor & coach, Marcus focusses on performance excellence and best practice in working standards.
Robert Soutar
Managing Director at The Salon Consultant
Representing Industry Performance Result Averages at PHAB Service Stars
Robert Soutar specialises in Programmes that include modules on Understanding Salon Business, Finance, Retail, Marketing, Leadership, Customer Relationship.
Maeve O'Healy-Harte
Publisher at Irish Hairdresser Magazine
Representing Trade Media in the ROI at PHAB Service Stars
Industry educator, trainer, multi-award winning stylist, OMC Ambassador & Intercoiffure Mondial officer. Maeve is VP Europe of AIPP, a radio broadcaster & publisher of the Irish Hairdresser Magazine.
Avril Palmer-Fye
Managing Director at Magis Supplies Ltd
Representing Small-Medium Sized Nail Distributors at PHAB Service Stars
Entrepreneur, Business woman and Executive coach who believes every person has potential to do great things, so let’s share knowledge and offer a hand up.
Julie Eldrett
Founder at Julie Eldrett Consulting
Representing Customer Care & Reception Standards at PHAB Service Stars
Helping salons build stronger teams to increase customer loyalty through consistently delivering great customer service which is at the heart of every successful business.
David Drew
Founder at Hair Salons Impact Business Coach
Representing Networking Within The Industry at PHAB Service Stars
Accredited Business Coach with 4 decades in hairdressing. Former Chairman Fellowship for British Hairdressing & President of The H&B Charity. Current Vice-Chair of Hair & Barber Council.
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Dom Lehane
Hair Industry Podcaster at Howtocut IT Media
Representing Social Media Broadcasting at PHAB Service Stars
A skilled podcast host, Dom Lehane is best known for his 'How To Cut It' podcast series. His recent production 'The Hair Show' is already a hit. A keynote speaker, Dom is a community builder.
Martine Jarman
Founder at SkinGenius - Laser, Skin & Aesthetics
Representing Advanced Beauty/Aesthetics (non injectables) at PHAB Service Stars
Founder Martine Jarman is an internationally renowned Aesthetic Skin Practitioner with extensive expertise in cosmeceutical science and skin health procedures.
Susan Routledge
Founder of Beauty Directors Club and Salon Owner at S.T.A.B.L.E
Representing Beauty Business at PHAB Service Stars at PHAB Service Stars
A multi award winning clinic owner of 36 years, founder of trademarked S.T.A.B.L.E business framework, a board director at BABTAC, business consultant, author, awards judge and international speaker.
Bapsy Dastur
General Counsel, Head-Corporate Risk, Compliance and Legal at TBC
Representing Compliance & Legal at PHAB Service Stars
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Arazish Austin
Student at University of York
Representing the voice of young adults in the hair and beauty industry at PHAB Service Stars
Arazish is an MSc Engineering Management student and has created industry average flow charts for our algorithms. She works in the team that create our Social Media Graphics for successful applicants.
Katie Barnes
Founder and CEO of Katie Barnes Tool Range and Education at Katie Barnes Tool Range and Education
Representing Nail Distributors and Nail Education at PHAB Service Stars
Renowned as a multi-award-winning nail professional with 18 years experience. A passionate advocate for PPE, inclusivity & sustainability, Katie uses her platform to drive positive change.