Advisory board

PHAB Service Stars’ Advisory Board is a veritable who’s who of our industry.
Please meet the experts who work tirelessly within this magnificent industry of ours to continuously raise standards within it.
Each respected expert has been chosen to oversee PHAB Service Stars attention to detail in a specific sector of our industry.

Millie Kendall MBE
Millie Kendall MBE
Founder and Director at BRANDstand Communications
Representing Consumer PR and Beauty at PHAB Service Stars

Millie Kendall MBE, CEO of the British Beauty Council & Business Director of BRANDstand Communications - a Beauty PR & Trend Agency based in London.

Tracey Woodward
Tracey Woodward
Director of Innovation & Sustainability at Sheridan&Co
Representing Clean Beauty and Sustainability at PHAB Service Stars

A highly respected experienced leader within the Cosmetic & Wellbeing sectors; skilled in Strategic Leadership, Marketing Management, Retail, Sales, Spa & NPD. Tracey is an inspiring leader.

Helena Biggs
Helena Biggs
Managing Editor at Scratch Magazine
Representing Nail Industry & Media at PHAB Service Stars

Helena directs content for all Scratchmagazine platforms in order to inform, inspire & educate nail professionals. She liaises with brands & businesses & orchestrates the annual Scratch Stars Awards.

Michael Van Clarke
Michael Van Clarke
CEO at Michael Van Clarke
Representing City Centre Salon Owners at PHAB Service Stars

Entrepreneur, innovator and leading hair expert Michael Van Clarke heads up his world-class hair and beauty salon in the centre of London's Marylebone.

Monica Pal
Monica Pal
Lead & Founding LP at How Women Invest
Representing Brand Building at PHAB Service Stars

Serial entrepreneur, co-founder, CEO, CMO at B2B startups. Business strategy, brand building, thought leader mentoring emerging leaders; executive board member, founding LP at How Women Invest.

Anne Butterly
Anne Butterly
CEO at Easy Dry
Representing Environmental Best Practise at PHAB Service Stars

Anne Butterly is the founder & CEO of Easydry, based in Louth, Ireland. Easydry develops, manufactures & sells Eco-Friendly disposal towels and other products.

Samantha Sweet
Samantha Sweet
CCO & Co-Founder at Sweet Squared
Representing Nail, Beauty & Hair Distributors at PHAB Service Stars

S2 is a vibrant think-tank supported by a mega-team who bring next day delivery, 24/7 help, events, film & campaigns for all brands we represent. We inspire and serve the pro with Love & Respect!

Denise McAdam RVM
Denise McAdam RVM
Hairdresser to the Royal Family and International Celebrities at Denise McAdam
Representing Standards of Service & Etiquette at PHAB Service Stars

Denise McAdam is the first female celebrity hairdresser in the U.K. Holder of a Royal Warrant, Denise is an honoured stylist to many members of the Royal family.

Gill Morris
Gill Morris
Industry consultant, international speaker, author and trainer at GMT Business Training
Representing Beauty Education at PHAB Service Stars

Starting out as a beauty therapist Gill Morris is one of the Beauty Industry’s leading experts. An independent consultant with over 30 years experience in sales, marketing & training in Beauty.

Chris Foster
Chris Foster
Principal at The Foss Academy
Representing Education in Barbering at PHAB Service Stars

With over 25 years experience, Chris is a multi-award-winning, international barber, educator & leading expert in transforming careers from behind the chair to an iconic industry status.

Simon Shaw
Simon Shaw
Global Artistic Director at Wahl (UK) Limited
Representing Creative Barbering at PHAB Service Stars

A Grand Master Barber award holder, Global Artistic Director of WAHL UK, Simon Shaw is a passionate, showman and educator within the international barbering community.

Ijan Davies Emrus
Ijan Davies Emrus
Salon Owner at Ocean Hairdressing
Representing Hair & Beauty Salon Owners in Wales at PHAB Service Stars

Ocean Hairdressing’s owner and founder Ijan Davies Emrus runs his two ultra-fashionable salons in Cardiff, Wales. Ijan also has a role as global educator with the American colour house, Joico.

Paul Griffin
Paul Griffin
Owner at Paul Griffin Couture Hairdressing & Training
Representing Hair & Beauty Salon Owners in the ROI at PHAB Service Stars

Paul has worked as an international hairdresser, platform artist and educator. Paul has run one of the most successful hairdressing businesses in the ROI.

Alison Jameson
Alison Jameson
Founder and Director at AJC/93
Representing Trade Media and PR at PHAB Service Stars

Alison has been involved in hairdressing PR for over 30 years, founding AJC93 in 1993. Working with group & boutique salons, brands & event organisation. A Brand Architect !

Andrew Barton
Andrew Barton
Creative & Communications Director at Headmasters
Representing Franchisees at PHAB Service Stars

Andrew is Headmasters Creative & Communication Director based at his Headmaster's salon in London's Mayfair. A multi award winning extraordinary educator, Andrew is best known for his TV makeovers.

Marcus Allen
Marcus Allen
Salon Management Professional and Educator at Marcus Allen
Representing Premium Male Grooming at PHAB Service Stars

Marcus Allen is an internationally experienced salon management professional and educator. A mentor & coach, Marcus focusses on performance excellence and best practice in working standards.

Robert Soutar
Robert Soutar
Managing Director at The Salon Consultant
Representing Industry Performance Result Averages at PHAB Service Stars

Robert Soutar specialises in Programmes that include modules on Understanding Salon Business, Finance, Retail, Marketing, Leadership, Customer Relationship.

Maeve O'Healy-Harte
Maeve O'Healy-Harte
Publisher at Irish Hairdresser Magazine
Representing Trade Media in the ROI at PHAB Service Stars

Industry educator, trainer, multi-award winning stylist, OMC Ambassador & Intercoiffure Mondial officer. Maeve is VP Europe of AIPP, a radio broadcaster & publisher of the Irish Hairdresser Magazine.

Avril Palmer-Fye
Avril Palmer-Fye
Managing Director at Magis Supplies Ltd
Representing Small-Medium Sized Nail Distributors at PHAB Service Stars

Entrepreneur, Business woman and Executive coach who believes every person has potential to do great things, so let’s share knowledge and offer a hand up.

Julie Eldrett
Julie Eldrett
Founder at Julie Eldrett Consulting
Representing Customer Care & Reception Standards at PHAB Service Stars

Helping salons build stronger teams to increase customer loyalty through consistently delivering great customer service which is at the heart of every successful business.

David Drew
David Drew
Founder at Impact Business Consultant
Representing Networking Within The Industry at PHAB Service Stars

Accredited Business Coach with 4 decades in hairdressing. Former Chairman Fellowship for British Hairdressing & President of The H&B Charity. Current Vice-Chair of Hair & Barber Council.

Dom Lehane
Dom Lehane
Hair Industry Podcaster at Hairy Media Productions
Representing Social Media Broadcasting at PHAB Service Stars

A skilled podcast host, Dom Lehane is best known for his 'How To Cut It' podcast series. His recent production 'The Hair Show' is already a hit. A keynote speaker, Dom is a community builder.

Sally Pedder
Sally Pedder
Spa Director at The Dorchester Hotel Spa & The Spa at Mayfair Park Residences
Representing Hotel Spas at PHAB Service Stars

Sally Pedder is the Spa Director at the Dorchester Hotel & the Spa at Mayfair Park Residences. Winner of Cateys Spa Professional of the Year & Dorchester Hotel's Leader of the Year.

Bapsy Dastur
Bapsy Dastur
General Counsel, Head-Corporate Risk, Compliance and Legal at TBC
Representing Compliance & Legal at PHAB Service Stars

TBC

Arazish Austin
Arazish Austin
Student at University of York
Representing Social Media & Gen Z at PHAB Service Stars

Arazish is a Student of Mathematics and has created industry average flow charts for the algorithms. She has influenced the design of our Social Media Graphics for successful applicants.